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You know the new colour scheme of the Ducati Monster which they call as Colour Therapy.
The Monster Art is a new philosophy that wants to promote Ducati. Why Ducati needs any kind of promotion, dont ask me. Anyway, Ducati owners can select to colour their bike in 10 different shades which are applicable to the tank, rear cowl and the front mudguard. The colours are 'Amaranto Glossy' like a shade of crimson red, 'Rosso GP' in red, 'Arancione Scrambler' in orange, 'Oro Puro' a mixture of orange and yellow, 'Giallo Ducati' in the origina Ducati yellow, 'Verde Tricolore' in the shade of green found on the Italian flag, 'Azurro Mediterrano' and 'Blu Italia' in shades of blue, 'Lilla Glamour', a kind of shade that I dont know, but it is very feminine and 'Argento Vivo' in a ash colour shade. Obviously Ducati is heavily promoting the Monster among the ladies too.
It was also a perfect stage to advocate the new colour scheme and several such events are being organized which will compliment each other.
There is also another feature, the Monster Mode City Tour where you will get to ride pillion for 30 minutes behind the four beautiful "Motesses" along the France capital.
Source: DUCATI France, Source of Pics: Moto Caradisiac